From each vendor, the SEO services proposal should detail the time frame of the program, the specific analytics and reports to be provided, how often the reports will be generated, what programming changes are included, how the changes will be accomplished and the level of site content review and editing to be performed.

Length of Program
The length of the Search Engine Optimization (SEO) engagement is determined by many factors. The size of your website, how competitive your industry or vertical is, what keywords you are wanting to gain dominance for, the degree of optimization of your competitors website and where you are currently ranking with the keywords and phrases specific to your products and services.

Reports & Analytics
Site traffic analytics, keyword ranking reports, backlink review, keyword density or weight analysis, page rank; all provide crucial data in how best to optimize your site. End user tracking software is also key to understanding what geo area your potential customers are located in, what keywords they used to locate your site, what pages they viewed and where they exited.

Content Review
Search engines rely heavily on your use of keywords and phrases contained within your website copy to associate weight and relevancy. The greater the relevancy, the higher the rankings, this is one of their top SE algorithms. An SEO proposal should contain language with regards to content editing, writing and review.

Programming Changes
Depending on your website's topology and structure there will be recommended changes to be completed by the SEO services provider. These changes vary from site to site but may include:

Add Site Map & FAQ Title Tags Headlines/Subheads Alt Tags Image Names

Anchor Text Meta Keywords Meta Description Directory Paths Object Imbed .swf

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There should also be conversation specific to program milestones, geo optimization if needed, competitor site review, site submission to the search engines and business directories, and backlink programs.