SEM Resource proposals detail the time frame of the program, the specific analytics and reports to be provided, what programming changes are included, how the changes will be accomplished and the level of site content review and editing to be performed.
Length Of Search Engine Optimization ProgramThe length of the Search Engine Optimization (SEO) engagement is determined by many factors. The size of your website, how competitive your industry or vertical is, what keywords you are wanting to gain dominance for, the degree of optimization of your competitors website and where you are currently ranking with the keywords and phrases specific to your products and services.
Keyword Visibility ResearchLeveraging multiple research methodologies and analytic tools, SEM Resource researchers will prioritize keywords that have the highest potential to earn top rankings, drive the maximum number of visits generated by search engine and have the relevancy to earn site actions. SEM Resource will:
- Review competitive websites, key phrases, keywords, strategies and tactics used
- Research key phrases and keywords most likely used by target audience
- Assess competitiveness for top ranking and total number of search queries against each target keyword
- Determine and recommend top core keywords and derivative words for optimization.
SEO Programming & Keyword EmbeddingDepending on your website's topology and structure we will recommend changes to be completed. These changes vary from site to site but may include:
An important part of any Search Engine Optimization program is content review. The #1 algorithm used by all search engines in associating keywords and phrases with your website and then indexing your site with those keywords and phrases against your competitors and rankings is reading your website content. And there is no more important page than your homepage.
End User Traffic Reports & AnalyticsSite traffic analytics, keyword ranking reports, backlink review, keyword density or weight analysis, page rank; all provide crucial data in how best to optimize your site. End user tracking software is also key to understanding what geo area your potential customers are located in, what keywords they used to locate your site, what pages they viewed and where they exited.
Keyword/Phrase Content ReviewSearch engines rely heavily on your use of keywords and phrases contained within your website copy to associate weight and relevancy. The greater the relevancy, the higher the rankings, this is one of their top SE algorithms. Our proposal will contain language with regards to content editing, writing and review. Your homepage needs to focus on winning between three to five core keywords or phrases maximum, preferably as anchor links to sub-pages. Guidelines to writing effective optimized content can be found at http://www.contentwriter.in/articles/writing/home-page-content.htm.
Search Engine Directory SubmissionUpon completion of the SEO program, we will resubmit your site to the top search engines and business directories. This will include submissions to:
Qualified BacklinksSearch engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to be have strong influence on the search engine rankings of the webpage granted the backlink.
Anchor LinksAnchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.
Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.
Local Search PlacementFor 'geo' focused businesses operating within a specific target marketplace, listing your website with Yahoo Local and Google Maps will reach an audience looking for your products and services in your area of operation.
These listings are ranked differently and separately from your general organic search engine results.