An 'optimized' press release provides a great opportunity in creating 'backlinks'. By incorporating 'anchor text' (links back to your site), these hyperlinks are indexed by Google, Yahoo, Bing and other search engines, generating higher page rankings and website visibility.

Our Press Release program includes the optimization and submission of monthly company news events, product launches, employee promotions and investor highlights to the top online news posting websites. Each press release is optimized with your core keywords and phrases with anchor links back to your website.

Beyond getting news out about your company to hundreds of end users who read press releases specific to your industry, you build additional online content associated with your company, but more importantly from a search engine optimization standpoint, you build a cache of backlinks to your website which generates higher keyword rankings with the search engines.

Our process is very straightforward. Our technical writer reviews your industry and website to get acquainted with your marketplace, unless we already have experience in your vertical. We also inquire if you have any specific news worthy events we should focus on in the release or if it should be a general release specific to your company's products and services.

We create a rough draft and submit the article for your review and comment. We repeat this process until the release is 100%. We then submit the release through various news release agencies such as PR Log and PR Web.

For the following 30 days, we provide you with weekly 'tracking' details to show the activity of the post, impressions, how many have read the release and how many backlinks have been indexed by Google, Yahoo and Bing.

Geographic Analytics
The report includes an overview of the geographic area of where your release has been clicked though on.

Number of Impressions
The weekly analysis includes the number of impressions your posting appeared in search engine queries and news sites based on keyword searches.

Click Throughs / Number of Actual Reads
Also included in the report are the number of actual end user reads of the press release. Another benefit of an optimized release is while building backlinks, you generate new business opportunities.

Search Engine Backlinks
The major advanctage of optimized press releases are they become indexed by the search engines. Creating both backlinks but also additional SERP's in end user organic searches, providing another opportunity for new business to find you.

These are examples of a recent release published and the backlinks created after only 10 days.

Google – 147 Backlinks

Yahoo Backlinks – 50